The Fruit Industries’ Transformation Strategy document was a collaborative exercise under the Fruit Industry Value Chain round-table (FIVCRT) involving Fruit SA, the Fresh Produce Exporters’ Forum (FPEF), Deciduous Fruit Development Chamber (DFDC), HORTGRO, CGA-Grower Development Company (CGA-GDC), South African Table Grape Industry (SATI), Subtrop, the Department of Trade and Industry (DTI) and the Department of Agriculture, Forestry and Fisheries (DAFF). As fruit exporters you have a direct role to play in contributing towards the main strategic objectives S02 and SO3 (SO2: Increase participation of black growers in the domestic and export markets, SO3: broaden and increase participation of black people in the value chain). Further information or questions should be directed to the Fresh Produce Exporters’ Forum.