The 2025 International Blueberry Organisation (IBO) Summit took place in Cape Town – the first time this global event has been hosted in South Africa! Representing Dole at this event were (above) Adele Grootboom, Nelisa Jonga, Juané (Gubitz) Adriaanse and Juan van Zyl.
The IBO brings together the entire blueberry value chain, driving growth, sustainability, innovation, and collaboration across the sector. Hosting the conference in the Western Cape highlights our region as a leading blueberry producer, and with the season in full swing, delegates have the chance to experience our farms first-hand.
At Dole, we are passionate about blueberries and excited about the opportunities ahead – not only for South Africa’s growth, but also on a global scale. Market prospects are strong, and we see great potential for expanding into new destinations.
One exciting opportunity lies in India, where we already have a solid customer base through our citrus exports. We are confident this market can become a key player for South African blueberries, putting a strong stamp of recognition on the category. Exciting times lie ahead for the future of blueberries from South Africa!