Fiesta Fresh Board of Directors: Renier Basson, Theo Craven, Servaas van Niekerk, Hannes Nieuwoudt and Shane Hewitt.

It’s official! Dole South Africa (Pty) Ltd has formed a new startup in the local market space.

Fiesta Fresh (Pty) Ltd will trade in both local and imported food produce. It will focus on sales to local retail and other local customers as well as exports into Africa and the Indian Ocean Islands. Dole Africa Holdings has partnered with three other shareholders to form the new company. Joining Dole SA Managing Director Hannes Nieuwoudt and Finance Director Shane Hewitt on the board are Renier Basson, Theo Craven and Servaas van Niekerk. All are specialists in their field and bring with them a wealth of knowledge in the local market arena.

Dole Africa Holdings has a 60 per cent shareholding in Fiesta Fresh. Says Nieuwoudt , “I am happy to be a part of this innovative business venture, which will offer a solution for local specifications to Dole’s own farms and third-party growers. It will also tap into Dole plc’s extensive global network from which to source imported product.”